The Theory

Conflict is an opportunity for change and understanding rather than something to be avoided, disregarded or ignored.

All too often we settle conflict either through mutual blame, or by imposing solutions, or denying the existence of a problem, or placating to avoid upsetting others. All these approaches simply sweep the real issues under the carpet only for them to rise up again in a short space of time.


The Choice approach starts from the premise that:

  • The problem is the solution
  • Unmet needs and individual’s perceptions generate conflicts
  • We all contribute our share in a situation – be it through our passive or active behaviour
  • Understanding our shared needs and personal triggers, improves communication and mutual problem-solving